The Internet of Things
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| The Internet of Things |
About 3 trillion numerous
products are manufactured and sold every year.
Surprisingly, cars, electronic gadgets and other potential nominees for IoT
connection comprise only 20%. of the total amount. If that’s the, case you can replace the fridge
with any other connected device - it doesn’t matter. What does matter though is the particular
data collected by the gadget. In 2,015 34%
of entrepreneurs who used IoT- generated information managed to improve their
services and increase customer engagement.
By partnering with grocery stores and other consumer networks, they’ll
be able to make the marketing process that much easier. Forget the irritating ads you skip through while
playing to your favorite mobile game. When
delivered properly, advertising comes as a reward. IoT gadgets provide 100% relevant dynamic data
on customer’s buying habits, which basically reads the highest targeting. Forget about surveys, social media and
reviews own; you’ve got a much more powerful marketing feedback channel to draw
ideas from. A company that manufactures smart
racing boats, discovered that pilots couldn’t cope with all the data generated
by the vessels. The enterprise addressed
IBM to develop a comprehensive system which only allows access to the data a pilot
needs to control his boat in the moment.
The company also shares the data with event officials to increase race security
and customer engagement. For all those of you that do not know, that’s a lot.
Subsequently, many odds stories
have hackers breaching smart fridges and baby monitors have popped up.
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