Tuesday, 18 November 2014

If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?

If organic reach for Facebook Pages is dead — and the obituaries cranked up since Facebook’s rule change announcement late Friday leave little hope for resuscitation — what are marketers supposed to do now?

In case you missed it, Facebook signaled that starting in January users will see fewer overly promotional posts in their News Feeds, meaning Pages “that post promotional creative should expect their organic distribution to fall significantly over time.”

Specifically, Facebook will be making it harder for posts that push products or app installs, offer entry to promotions or sweepstakes or re-use the same content from advertisements to make it into the News Feed. Essentially, Facebook is saying: 1. If it feels like an ad don’t bother posting it in the social stream and 2. if you want to reach customers with a promotional message buy a ad.

That message from Facebook shouldn’t come as a surprise; the company has been signaling for years that its users prefer higher quality content and that it will always optimize for better user experiences.

However, many marketers who have worked hard and spent significant money and resources to build an organic audience on Facebook can’t be blamed for being confused and uncertain how to proceed.

So is it time to throw in the towel and dump Facebook as a business tool, as some brands had already done earlier this year? Or perhaps a retooling of Facebook strategy is called for.

We turned to a handful of social marketing experts to get their early take on the change, asking two questions:

    Will the new policy be good or bad for marketers? Why?
    Will it change the way you recommend businesses use Facebook? If so, how?

Here are their answers:

Jan Rezab, Socialbakers

    1. The new policy means marketers will have to really evaluate the type of content they’re creating and posting. Posts that are actually advertising a specific product or service will be treated as such, and will require ad spend to gain reach. The policy creates a clear distinction between advertisements and non-promotional content, which gives brands an opportunity to separate their storytelling from their direct sales pitches. My belief is that this will lead to brands creating higher-quality content that fans want to see more of.

    2. Brands with high-quality content and high engagement will still reach their audiences. Red Bull and Harley-Davidson are two of such brands that have successful content strategies. For brands that don’t this will be a sign to re-focus their content. My suggestion would be for brands to act similarly to media companies by posting more and more content that their audiences want to share.

Nate Elliott, Forrester Research

    For marketers, Facebook reach and engagement were already basically non-existent. Ogilvy reported earlier this year that big brands’ Facebook posts reached just 2% of their fans. And that’s not all: Thanks in large part to brands’ lack of organic reach, a Forrester study this year found that just 0.73% of top brands’ fans engage with each of their Facebook posts.

    If you’re a brand, 98% of your fans won’t see your next Facebook post, and 99.9% won’t engage with that post — and this change will only make matters worse. Every day it becomes more and more clear that Facebook has abandoned social marketing, and is just a place to buy old-fashioned ads.”

Emeric Ernoult, AgoraPulse

    First, it’s kind of unclear how they’re going to determine what’s “overly promotional.” I’m curious to see how this can be done efficiently at scale. It will be interesting to see what kind of post gets impacted by that. Assuming their system can work efficiently (and accurately), I’m personally not fan of strictly promotional “buy-my-stuff” kind of content, so I’m not complaining about the motivation behind the announcement.

    I don’t think it’s bad for marketers because I think this type of content doesn’t work well anyway. I’m just curious to see how it’s going to technically work!

Jon Loomer, Jon Loomer Digital

    1. First, it’s tough to say what impact this will have on anyone. Facebook makes tweaks and changes all the time, and we often speculate that the impact will be much more significant than it actually is. We won’t know for sure without a few months of data, and I recommend approaching this cautiously but with an open mind.

    It’s tough to say how good or bad this will be for anyone, but we can imagine that this will be bad (at least some level of bad) for marketers who are entirely self-promotional and good (or at least some level of good) for marketers who focus primarily on providing value (informing, educating and entertaining with original content).

    I think it can also be good for changing behaviors. Marketers should find that their content can be much more interesting if they focus primarily on providing value.

    One thing is for sure — this is good for users, and that’s Facebook’s primary concern. Long-term, then, marketers should see some positive for them as well since creating a better user experience means continued growth of users on Facebook. More users and more time on site mean more users online to reach (if creating interesting content), more data and more powerful ad targeting.

    2. This changes content strategy a little bit, but not drastically. I’ve always recommended focusing first on providing value and not to be overly self-promotional.

    However, I wonder about the brands that “offer value” in the form of regular discounts. Their organic content may be severely punished (though this is not clear to what extent, of course).

    I occasionally create a post that announces my latest product launch, and then I’ll later promote it. I am going to take a slightly different approach in the future.

    Part of it is when sharing something that leads to a product page or opt-in is simply being more creative. Be more human and more interesting in the way you drive people to that landing page. Less “buy now,” “get this,” “save now” types of an approach. This is even something I struggle with, but it’s good to be pushed in this direction.

    I’ll otherwise save my pushier content for ads only. Really, this isn’t a major departure from what I do now. I don’t share that often about products organically, and I keep ads running constantly to increase sales and opt-ins.

    Bottom line is this pushes marketers to be more creative. And ultimately, that’s a good thing.

Chad Wittman, founder EdgeRank Checker

    1. It depends. I think for the average small business marketer this can really hurt their time commitment to the platform. For larger brand managers, this change can work out well. They already have the budgets and time to create unique content and campaigns that make them stand out.

    At its core, social is about contributing unique value content/service/product or die. Facebook is embracing this concept and is wanting to work with only businesses that are willing to embrace the platform. It is almost a “less is more” type concept.

    Regardless of marketers’ feelings about the changes, this change does improve the user experience in the News Feed. At the end of the day, this is ultimately their goal. If this experience goes to garbage, Facebook will be the one dying. There will always be a marketer willing to advertise somehow on this massive platform.

    2. The pitch used to be simple: “you’d be an idiot to not be Facebook marketing.” Now the pitch is much more complicated, things like budget/time/content/industry can muddle up the answer to the question. This isn’t necessarily a bad thing; it’s just makes it a more robust conversation.

    The reality is that Facebook is another platform among many forms of digital marketing. It should be used in conjunction with websites, social, email, SEO, etc.

    Brands that are using things like Facebook Login, Retargeting, In-depth Targeting, are the ones “winning” on social. The News Feed is more a discussion among friends and your challenge as a brand is to get people to talk about your brand for you. Use your page as a testing ground to see what gets people going and do more (or a better job) of that thing.

Zach Welch, BrandGlue

    1. I really doubt this change will impact behavior for most marketers and will largely go unnoticed. Facebook, as always, remains very unspecific and speaks in generalities. Things have tailed off so much from a organic perspective, it’s really hard to pick up on trends, as most all brands have shifted to paid.

    2. No. We have been teaching our clients not to be overly promotional on Facebook, or any other social platform for years. We really need Facebook to tell us that consumers don’t want the hard sell from brands every time they log on? They won’t respond to that kind of content, no matter if Facebook is serving it up to them or not. This really is just a good reminder to focus on content. Be useful, knowledgeable, and trustworthy with your content and you will win on social — regardless of how algorithms are shifted.

Alison Zarrella, AlisonZarrella.com

    1. As a user, I like it. I’ve found myself browsing Instagram more to stay connected with actual friends and don’t follow many brands there. As a marketer, I certainly don’t expect anything for free from Facebook and think this is more of them realizing that they are going to lose users, the reason marketers stick around, if they don’t make the feed more user-friendly. So I would call it a necessary evil.

    2. I’m curious to get more details on what they consider promotional, particularly around the “same language used in ads.” I still think Facebook has the best targeting capabilities around so I would continue to recommend, but requiring more ad spend means that small businesses need to be really smart with targeting, content and budget.

Kevan Lee, Buffer

    1. My feeling is that the new policy will be great for marketers because it will encourage them to create meaningful, high-quality content. In many instances, this is already the case for Pages, so the new policy may not have much of an effect. I think the main area to be watchful of will be the direct sales of apps and services (promoting your new product, for instance) and the way that Facebook contests are disseminated. You can still do both, but it will be more important to do so in a way that adds value — either education or entertainment — for fans and followers.

    2. The Facebook News Feed has consistently rewarded Pages that produce useful, interesting, helpful content to their fans. I fully expect this to remain the case after this latest change about promotional content. We recommend businesses to use Facebook in an authentic way — write posts that you would be excited to see in your own News Feed, and always remember there’s a person on the other end of your communication (not just someone or something to sell at). For the times when promotional content is necessary, there may be a stronger emphasis on being purposeful with the post and making sure that it goes beyond a simple call-to-action to buy or click or sign up.

What do you think? We welcome your comments below.

Friday, 7 November 2014

Google's Physical Web and its Impact on Search

In early October, Google announced a new project called " The Physical Web," which they explain like this:

The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device - a vending machine, a poster, a toy, a bus stop, a rental car - and not have to download an app first. Everything should be just a tap away.
At the moment this is an experimental project which is designed to promote establishing an open standard by which this mechanism could work. The two key elements of this initiative are:

URLs: The project proposes that all 'smart devices' should advertise a URL by which you can interact with that device. The device broadcasts its URL to anyone in the vicinity, who can detect it via their smartphone (with the eventual goal being this functionality is built into the smart phone operating systems rather than needing third-party apps).

Beacons: Not well known until Apple recently jumped on the bandwagon announcing iBeacons, beacon technology has been around for a couple of years now. Using a streamlined sibling of Bluetooth, called Bluetooth Low Energy (no pairing, range of ~70 metres / ~230 feet) it allows smartphones to detect the presence of nearby beacons and their approximate distance. Until now they've mostly been used to 'hyper-local' location based applications.

The project proposes adapting and augmenting the signal that Beacons send out to include a URL by which nearby users might interact with a smart device.

This post is about looking to the future at ways this could potentially impact search. It isn't likely that any serious impact will happen within the next 18 months, and it is hard to predict exactly how things will pan out, but this post is designed to prompt you to think about things proactively.

Usage examples

To help wrap your head around this, lets look at a few examples of possible uses:

Bus times: This is one of the examples Google gives, where you walk up to a bus stop and on detecting the smart device embedded into the stop your phone allows you to pull the latest bus times and travel info.

Item finder: Imagine when you go to the store looking for a specific item. You could pull out your phone and check stock of the item, as well as being directed to the specific part of the store where you can find it.

Check in: Combined with using URLs that are only accessible on local wifi / intranet, you could make a flexible and consistent check in mechanism for people in a variety of situations.

I'm sure there are many many more applications that are yet to be thought up. One thing to notice is that there is no reason you can't bookmark these advertised URLs and use them elsewhere, so you can't be sure that someone accessing the URL is actually by the device in question. You can get some of the way there by using URLs that are only accessible within a certain network, but that isn't going to be a general solution.

Also, note that these URLs don't need to be constrained to just website URLs; they could just as well be deep links into apps which you might have installed.

Parallels to the web and ranking

There are some obvious parallels to the web (which is likely why Google named it the way they did). There will be many smart devices which will map to URLs which anyone can go to. A corollary of this is that there will be similar issues to those we see in search engines today. Google already identified one such issue—ranking—on the page for the project:

At first, the nearby smart devices will be small, but if we're successful, there will be many to choose from and that raises an important UX issue. This is where ranking comes in. Today, we are perfectly happy typing "tennis" into a search engine and getting millions of results back, we trust that the first 10 are the best ones. The same applies here. The phone agent can sort by both signal strength as well as personal preference and history, among many other possible factors. Clearly there is lots of work to be done here.

So there is immediately a parallel between with Google's role on the world wide web and their potential role on this new physical web; there is a suggestion here that someone needs to rank beacons if they become so numerous that our phones or wearable devices are often picking up a variety of beacons.

Google proposes proximity as the primary measure of ranking, but the proximity range of BLE technology is very imprecise, so I imagine in dense urban areas that just using proximity won't be sufficient. Furthermore, given the beacons are cheap (in bulk, $5 per piece will get you standalone beacons with a year-long battery) I imagine there could be "smart device spam."

At that point, you need some sort of ranking mechanism and that will inevitably lead to people trying to optimise (be it manipulative or a more white-hat approach).
However, I don't think that will be the sole impact on search. There are several other possible outcomes.

Further impacts on the search industry

1. Locating out-of-range smart devices

Imagine that these smart devices became fairly widespread and were constantly advertising information to anyone nearby with a smart devices. I imagine, in a similar vein to schema.org actions which provide a standard way for websites to describe what they enable someone to do ("affordances," for the academics), we could establish similar semantic standards for smart devices enabling them to advertise what services/goods they provide.

Now imagine you are looking for a specific product or service, which you want as quickly as possible (e.g "I need to pick up a charger for my phone," or "I need to charge my phone on the move"). You could imagine that Google or some other search engine will have mapped these smart devices. If the above section was about "ranking," then this is about "indexing."

You could even imagine they could keep track of what is in stock at each of these places, enabling "environment-aware" searches. How might this work? Users in the vicinity whose devices have picked up the beacons, and read their (standardised) list of services could then record this into Google's index. It sounds like a strange paradigm, but it is exactly how Google's app indexing methodology works.

2. Added context

Context is becoming increasingly important for all searches that we do. Beyond your search phrase, Google look at what device you are on, where you are, what you have recently searched for, who you know, and quite a bit more. It makes our search experiences significantly better, and we should expect that they are going to continue to try to refine their understanding of our context ever more.

It is not hard to see that knowing what beacons people are near adds various facets of context. It can help refine location even further, giving indications to the environment you are in, what you are doing, and even what you might be looking for.

3. Passive searches

I've spoken a little bit about passive searches before; this is when Google runs searches for you based entirely off your context with no explicit search. Google Now is currently the embodiment of this technology, but I expect we'll see it become more and more.
I believe could even see see a more explicit element of this become a reality, with the rise of conversational search. Conversational search is already at a point where a search queries can have persistent aspects ("How old is Tom Cruise?", then "How tall is he?" - the pronoun 'he' refers back to previous search). I expect we'll see this expand more into multi-stage searches ("Sushi restaurant within 10 minutes of here.", and then "Just those with 4 stars or more").

So, I could easily imagine that these elements combine with "environment-aware" searches (whether they are powered in the fashion I described above or not) to enable multi-stage searches that result in explicit passive searches. For example, "nearby shops with iPhone 6 cables in stock," to which Google fails to find a suitable result ("there are no suitable shops nearby") and you might then answer "let me know when there is."

Wrap up

It seems certain that embedded smart devices of some sort are coming, and this project from Google looks like a strong candidate to establish a standard. With the rise of smart devices, whichever form they end up taking and standard they end up using, it is certain this is going to impact the way people interact with their environments and use their smart phones and wearables.

It is hard to believe this won't also have a heavy impact upon marketing and business. What remains less clear is the scale of impact that this will have on SEO. Hopefully this post has got your brain going a bit so as and industry, we can start to prepare ourselves for the rise of smart devices.

I'd love to hear in the comments what other ideas people have and how you guys think this stuff might affect us.

Wednesday, 5 November 2014

18 Days Later, Google Penguin 3.0 Continues To Slowly Roll Out Worldwide

Friday night, October 17th, Google finally pushed out a refresh/update of the Penguin algorithm, we code-named Penguin 3.0. We discovered later it was a worldwide update, impacting less than one-percent of English queries and that it would roll out for the next few weeks.

18 days later, two weeks and four days since, the roll out is still happening.

Google’s John Mueller confirmed this in a video hangout yesterday morning on Google+. The first question was about Penguin, and John Mueller said, “As far as I know, the whole data is still rolling out slowly.”

You can see the question and answer record 35 seconds into the video.

Webmasters and SEOs are also still seeing this slowly roll out and are having a hard time getting a handle on which algorithms are impacting which sites. Why? Well, we had Panda 4.1 roll out slowly and also the Pirate update overlap.

Tuesday, 4 November 2014

50+ Social Bookmarking Sites : Importance of User Generated Tags, Votes and Links

The positive effects of social bookmarking for publishers of news sites, blogs, and other web sites is outstanding. Social bookmarking can introduce sites to others with relevant tastes, drive traffic to your site, and valuable backlinks.

Some social bookmark sites like Propeller.com pass on link juice, while some use the NoFollow attribute. But do not let the use of NoFollow fool you, the search engines are looking beyond the incoming links from social bookmarking sites to gauge their value to their search indexes. The external metadata compiled via user generated descriptions, tags, titles and categorization is incredibly valued by the search engines, as in the same philosophy as anchored backlinks, descriptive content about a web site defined by the users of that site who are not associated with the marketing or coding of that site, can be extremely powerful in gauging the importance and relevance of the content and tags which are used on that site.

Bookmarks show how a site is perceived, and when these sites allow voting, they also show the engines or whatever classification system which monitors voting, how people feel about the quality of the site. Furthermore, social bookmarking can introduce a site to the search engines, as in some cases, people may find and bookmark a site or a site’s internal pages before a search engine can find those pages via another form of inbound link.

Monitoring social bookmarking services like Delicious and StumbleUpon help search engines in multiple ways by:

  • Indexing Sites Faster : Humans bookmark sites launched by their friends or colleagues before a search engine bot can find them.
  • Deeper Indexing : Many pages bookmarked are deep into sites and sometimes not as easily linked to by others, found via bad or nonexistent site navigation or linked to from external pages.
  • Measuring Quality : Essentially if more users bookmark a page, the more quality and relevance that site has. A site with multiple bookmarks across multiple bookmarking services by multiple users is much more of an authority than a site with only several bookmarks by the same user.
  • External Meta Data : Users who bookmark sites tag them with keywords and descriptions which add an honest and unbiased definition which is created by the public and not the owner of the site.
  • Co Citation : Social bookmarking sites tend to categorize sites and pages based upon the tags used by humans to describe the site; therefore search algorithms can classify these sites with their peers.
  • Number of Votes : Similar to the number of bookmarks, the more votes a page receives on Digg or Reddit, the more useful that information usually is. If the same page receives multiple votes across multiple social news voting sites, the higher quality the site.
  • Categorization : Like Co Citation, categorization can help define the subject of a site, therefore better helping the engine address searcher intent.

To help share the wealth of social bookmarking, I’ve put together a list of 125 social bookmarking sites, some of which are very popular and others which are newer or somewhat unheard of. But besides targeting the major social bookmarking sites, you will find some diamonds in the rough which are niche oriented or treated well by Google and other search engines.

50+ Social Bookmarking/News Sites You Should Consider

  • BibSonomy :BibSonomy is run by the Knowledge Data Engineering Group of the University of Kassel, Germany. Its specifically designed for researchers, in sharing bookmarks and bibliographies
  • Blinklist :A social bookmarking site launched by Mindvalley. According to their site, they launch several web businesses a year and are focused in 3 areas. – Technology, media and Marketing. BlinkList does have a user friendly interface indicating that its being run well and efficiently. They also quote “fully profitable” on their site. Furthermore, you can label and comment about any web page on the Internet.
  • BlogBookMark : Designed specifically for Blog hunters, BlogBookmark.com claims to have the hottest news, gossip, and blog chatter from around the web. I highly sugggest that mainstream bloggers bookmark their entire sites here.
  • blurpalicious : Get Blurped! Not too different from other social bookmarks, but I love the tagline.
  • Bmaccess : Social bookmarking with thumbs :).
  • Bookmark-manager : Organizer for bookmarks, calendar, diary and knowledge.
  • Bookmax : You can store your bookmarks and links to your favorite sites online and access them from wherever you are : basic Social Bookmarking.
  • Buddymarks : The online personal, group and social bookmarks manager.
  • Citeulike : A free service to help academics to share, store, and organise the academic papers they are reading.
  • Clipclip : Clipclip allows you to save images and text, with a “bookmarklet”.
  • Cloudytags : A unique word analyzer connects to your page, gets all the words and suggest you the real tags your site is showing to the world.
  • de.lirio.us : Store, share and tag your favourite links. Open source clone of delicious with private bookmarking, tagging, blogging, and notes
  • delicious : THE social bookmarking site : It allows you to easily add sites you like to your personal collection of links and to categorize those sites with keywords. Not to mention that if enough people save your site in a bookmark, it will make their popular page and send a lot of traffic. Delicious is owned by Yahoo and is a MUST for your social media and bookmarking strategy.
  • Diigo : Social bookmarking on steroids.
  • Digg : The social news site that changed the Internet, Digg is a high power authority and a listing in Digg for a site, even if it only has a couple of votes, will rank highly on Google and other search engines for certain terms. If your site is shared and voted upon on Digg, and makes the Digg homepage, you’ll get a lot of traffic and attention from other bloggers who read Digg.
  • Dropjack : DropJack.com is a social content website and owned by the ExactSeek company.
  • Easybm : Allows users to bookmark their frequently visited sites on their private page, allowing 1-click access to their favorite web sites.
  • ez4u : Social Bookmarking – Ez4u to Bookmark : “Ez4u to Organize Ez4u to Share with Others Ez4u to Remember”
  • Favoor : Favoor is your personalized new start page. Collect your favorite internet addresses.
  • Folkd : Folkd is a social web-service about pages, news, audios, videos and blogs.
  • Freelink : Freelink.org provides free pages of links that you can access anywhere at anytime.
  • Furl : Like Delicious, LookSmart’s Furl.net is one of the first social bookmarking sites and considered an authority by the major search engines. Listing your sites in Furl will lead to traffic from organic rankings and its popular page drives traffic.
  • Gather : Gather is a place to contribute articles and content, blog, tag and connect with people who share your passions. (Plus you can link out from the articles in this authority site).
  • Google : Allows users to save and create bookmarks in their Google toolbar that can be accessed anywhere online. Google is getting more social by the day, so take advantage of their Google Bookamrks and citations, because one day they probably will have some kind of influence on external meta data considered by the Google ranking algortihm.
  • Hyperlinkomatic : This is a bookmark list manager.
  • i89.us : i89.us offers a free service which allows you to save your favorite website/links at one location that can be accessed from anywhere.
  • Icio : Danish bookmarking engine.
  • Ikeepbookmarks : Popup feature allows you to add links while surfing the web
  • Iloggo : Simple web based bookmarking tool that you can use for attractively displaying your favorite websites on one page.
  • Kaboodle : Kaboodle is a 2.0 shopping community where people recommend and discover new things.
  • Kinja : Kinja is a blog guide, collecting news and commentary from some of the best sites on the web.
  • Lilsto : Lilisto lets you store, manage and find your favorite links (or bookmarks) and removes the need to maintain them through your browser.
  • Linkagogo : Favorites and Social Bookmarking Application, its unique dynamic toolbars automatically adapt themselves.
  • Linkarena : German Social Bookmarking site.
  • Markaboo : MarkaBoo is tool for saving websites, files, and notes from your browser, email or mobile phone.
  • Memotoo :Lets users centralize and share your personal data.
  • Mister Wong : Mister Wong is a social bookmarking site that originated in Germany, and has since become a popular and widespread tool.
  • Murl : My URLs is a free online bookmarks manager, think of it as a bookmarks community.
  • MyBookmarks : MyBookmarks – access your bookmarks anytime, anywhere. Free productivity tool for business, student or personal use. Another popular bookmarking site.
  • Myhq : Store your bookmarks in one central location. Fast, text-based, banner free!
  • MyLife : A social search engine where users can find others
  • mySiteVote : mySiteVote is a community where you can vote your favorite site/s and view how popular a site is.
  • MyWebDesktop : A collaboration and communication tool, designed to be as generic and easy to use as a telephone and email.
  • Newsvine : The mission of Newsvine is to bring together big and little media in a way which respects established journalism. .
  • Reddit : Timely and shocking news oriented, Reddit stories are instantly voted upon and if liked by the community as a whole, can drive incredible traffic and users.
  • Segnalo : Italian Social bookmarking site.
  • Sitebar : A solution for people who use multiple browsers or computers and want to have their bookmarks available from anywhere without need to synchronize them
  • Sitejot :Free online bookmark manager. Like every other social bookmarking site, it allows users to manage all of their bookmarks online in one convenient place.
  • Slashdot : The godfather of social news, SlashDot bookmarks are still quite powerful .. keep in mind the site has a heavy slant towards Linux and Open Source issues.
  • Squidoo :Kind of spammed out, Squidoo is a 2.0 property which lets people and businesses set up a ‘lens’ which lists links, tags and relevant RSS feeds to different subjects.
  • Startaid : I’ve noticed that StartAid bookmark pages rank highly in Google and other search engines. This basic bookmarking service allows users to describe, tag and categorize sites.
  • StumbleUpon: Owned by eBay, StumbleUpon is an amazing blend of social bookmarking, voting, networking, web surfing, search and blogging. Best of all, StumbleUpon can send major traffic with its userbase of around 3 million users.
  • Stylehive : The Stylehive is a collection of all the best products, brands, designers and stores discovered and tagged by the Hive community.
  • Tagza : A very young Social Bookmarking site mostly being used by Indian and Pakistani web masters.
  • Whitelinks : Securely store and quickly access favorite websites whenever connected to the Internet,
  • Wirefan : Social bookmarking, news articles submission site.
  • Xilinus : Organize and manage bookmarks online.
  • Yahoo! Bookmarks : Easily one of the most popular social search and bookmarking service on the web. It’s similar to Delicious and something they launched before acquiring Delicious. Yahoo Bookmarks lets users store bookmarks using their Yahoo Toolbar and access them from any computer.

Do you have any suggestions of other social bookmarking sites? Please feel free to add them in the comments below.