Friday, 25 April 2014

How can small sites become popular?


Why can’t SEO Die After all the Death Penalties?

So, SEO is dead. Or that’s what has been doing rounds online. In fact the term has been said so often, it has now become a cliche. The speculations begin whenever Google releases a new update. According to SID (The author of the blog “S.E.O.is.Dead” (seoisdead.net) says, “Any quick search for the term ‘seo is dead’ or ‘is seo dead’ will quickly bring up results from both sides of the argument, though you’ll notice those who argue against this supposed death of SEO populate a larger portion of the top search results.”
What are the reasons SEO can’t die? The answer is simpler and the need is more ubiquitous than you’d think.

People use search engines and want relevant results
A search engine plays an important role in business expansion. It helps in spreading the word, promoting the business and with selling the goods and services. A consumer finds it easy to look up whatever they need through the search engine and it’s now an unspoken understanding that the top 3 searches have the most clout.

In order to give the consumers what they need and what you can provide you need to stay on the top of the charts. SEO optimizes these sites for you so you can get the best exposure and relevant clients for your business. Since individual businesses don’t know the technicalities of optimization of the search engines, they rely on the SEO’s to help them.

Facts and Statistics about SEO

There are some really interesting statistical facts about SEO which would throw light on the point in a more effective manner.
  • Did you know that around 34,000 searches are conducted on Google EVERY SECOND?
  • According to Search Engine Journal, around 70% of the links that the users click are organic. Thanks to social media with their ideas of sharing the ‘share’, “retweet’ and “Pin It” buttons.
  • Further, studies by Search Engine Land, declare that around 75-85% users choose to overlook the paid ads inside the ad columns, while they point of attention turns more, towards organic results.
  • Around 75% of the users never scroll past the first page of the search engine results. And around 90% of them, tend to click on the first three results.
  • The average budget spent on company blogs and social media has nearly gone up by three times in just three years!
  • Around 2.24 million Americans search for SEO every month.
  • 863 million websites globally have mentioned “SEO” while YouTube has around 164,000 videos indexed related to SEO.
  • Every second, around 3. 5 people look up SEO on Google. (Sounds funny? Yes it does, but since it’s a scaled-ratio statistic, lets gulp it down with some water.) This actually means that around 9.1 million internet users are interested in SEO every month.
  • India is the top nation in SEO interest ranking, followed by Pakistan, Philippines, United States and Canada in a descending order.
  • Twitter gets an average of 248,000 tweets each month about SEO and there are 60,194 profiles where “SEO” is mentioned in the bio.
  • Around 13 million blog posts have been published with the term “SEO” in the title.
There are many more startling facts which will make you gape.
But let’s get back to frontiers which are related to marketing as well as SEO.

Dependent Businesses on SEO Marketing

There might be millions of sites in the World Wide
Of the 30 billion mobile searches a year, 12 billion are local. This means, people like to get customized results, which focus on the locality, keywords, convenience, requirement and costs and many more factors. Optimization of the searches is the reason why the consumers are satisfied.

Whether it is a local Restaurant or theater, an online store or an interior decoration company; people would choose a local business, without doubts or second thoughts.

Thus, SEO makes it simple for people to use search engines to get relevant results


ON Page optimization is necessary for a page to be indexed

Whenever a website is put up online, it needs on-page optimization, which helps to make the page visible and available for others. If it is not indexed, the URL won’t go public and will not show up on the search engine. This is where the work of search engine optimizers comes in. On-page specialists optimize the page so that it is not only visible in the search engines, but is also able to appear in the first 3 search results, depending on keyword combinations and semantic relevance.


Proper keyword research requires a good amount of training before optimized content can be developed

Your television is broken. You do not know how to fix your television, what do you do? Call experts, right? Why? Because the experts are more knowledgeable about its mechanics, than you are. Same is the case with websites. For maintenance you need a person who has gained expertise in a particular field. SEOs have profound knowledge and experience about the maintenance and growth of a website. They are also capable of making your website generate views depending on the content and resourcefulness, which can turn out to be brilliant for your business.

Content Marketing in SEO requires good keywords research

The key to good content marketing is to have a large database of keywords. But large doesn’t mean irrelevant keyword stuffing. What it means, is that you can connect your content to the consumers so that it gets easier for them to track your blog for their use. Well defined phrases, crisp definitions and a good research of the keywords that are already there in the market. Once or twice you might notice that a rare series of combinations make your blog/website making it to the top. You should utilize such opportunities and make full use of them.
Keyword research takes a lot of time, patience and skill. You have to device a way where you make the keywords which are unique in the market, yet the consumer can get what they’re looking for.

SEO is always Evolving

When Search Engine Optimization started, the primary object was SEO was to stuff links in a piece of content. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed.
Today, after the guidelines have been drawn, we aren’t allowed to stuff irrelevant links. But that doesn’t stop the job of an SEO.
Search Engine Optimization just evolves with the upcoming trends, and presently SEO’s do everything from managing the websites, indexing the pages, making the blogs more relevant and polished, optimizing the blog posts and the websites, maintaining the links, et cetera. Hence the work of an SEO is not limited or fading out; on the contrary, it’s quite dynamic in nature.

Business and Search Engines also need extensive research on ground level

If SEO’s are dependent on the search engines for their employment, search engines too, are dependent on SEO’s for proper functioning. Due to the profound command over online market research, there are some heroes in the world of SEO.
Bloggers like Seth Godlin, Niel Patel, Rand Fishkin, Danny Sullivan and many more active SEOs in forums provide their own experiences and case studies that available for free for Google and other search engines or for any business for that matter. It’s not only these bloggers who are benefited from their studies about search engines, but it goes the other way round too. These bloggers have multiple roles to play. Call them Brand Ambassadors, negotiators, company representatives or critics. They sure build up the density of the search Engine traffic.

SEO is here to stay and will never die

Danny Sullivan, one of the premier heroes in the world of SEO, writes in his blog – “No, Google Instant isn’t killing SEO. In fact, nothing’s going to kill SEO. I know there are a lot of SEO haters out there who wish this were so, but that hate comes from a fundamental misunderstanding of what SEO is about. If you misunderstand something so much as to hate it, you surely have no understanding about its future.”- He rubbishes the rumors.

Further, he also clears the misconception by educating people about, what SEO is not.- “No, SEO is not about tricking search engines, nor spamming links, nor ruining web design. It’s about building good content, understanding the ways people might seek it — including the words they might use — and ensuring the content is search engine friendly along with being human friendly.” – rubbishing the rumors about SEO being dead.

Trend Monitoring & Maintenance

If optimization would have been a one-time thing, one could have done with just developing a website and making it look, brilliant. That’s it end of the story. But clearly that’s not the case. Maintenance on a regular basis and updating the modules with changing trends is a vital part of online marketing. This needs to be done every now-and-then to achieve higher rankings, page authority and domain authority.

SEO is not a startup, but has become a mosaic phenomenon. All the reasons that I have pointed out are profound, unlike the rumors do rounds about SEO dying, which are like vessels without a bottom, i.e. baseless. All these factors point towards this Fact that SEO can’t die, and it never will. It will just keep on evolving according to the demands of the times.

Here, I have shared all the basic facts that shows why SEO industry is stable and still one of the most promising and attractive career options in the digital marketing industry and how businesses are still dependent on SEO?


Next time you read somewhere or somebody asks you – whether SEO is dead or not – ask him only one question: “If it dies, who is going to optimize your website, since you don’t know the search engine guidelines and their algorithm updates?”

Wednesday, 16 April 2014

SEO Best Practice Strategies for 2014 with Rand Fishkin of MOZ


All About Canonical Tag and Its Implemetation

Narrative

A canonical tag is a simple piece of HTML code that you insert into the section of a duplicate page, letting the search engines know that they are on a duplicate page and they need to find the original content elsewhere, and guide them there.

It is mainly used in blogs or website where there is similar content on multiple pages. Canonical is not a tag, it’s an attribute of “link” tag, but it is popular with the name canonical tag. The tag is part of the HTML header on a web page, the same section you'd find the Title attribute and Meta Description tag. In fact, this tag isn't new, but like nofollow, simply uses a new rel parameter.
<link rel="canonical" href="http://www.example.com/blog" />
The tag is only used on duplicate pages, which tells search engines to redirect any link to this page to the original page.
According to Google, the canonical tag is not a directive but it is “a hint that we honor strongly. We'll take your preference into account, in conjunction with other signals, when calculating the most relevant page to display in search results.”
Canonical tags can be chained (e.g. page 3 refers to page 2 which refers to page 1 → link power from pages 2 and 3 go to page 1). This practice is not recommended but permitted.

Where to use canonical tag
Canonical tag can be used as:
1         Basic Use: To inform Google about duplicate pages and ask them to redirect to new pages. This is the case with blog sites where same content (post) is listed under multiple categories. We should add canonical tag on duplicate pages pointing to original post URL.

2         To ask Google not to crawl secure URL: Canonical tag work between secure and unsecure pages, so we can inform Google to crawl some other unsecure URL instead of secure one.
http://www.example.com vs. https://www.example.com

                We simply need to add canonical tag on secure page. Same is the case for below example.
http://www.example.com vs. http://example.com 

3         A site that generates different URL’s for products based on “sort by” choices.

4         When you add tracking codes or session ID’s to track the user’s path through the site, therefore resulting in different URL’s for each parent page.

5         In discussion forums, replies/comments to each thread/question may be set up to look like separate files while the content is almost identical. This leads to lots of pages that look like duplicate content.

Live Example of Canonical Tag:

You can find live example of canonical link element at http://starwars.wikia.com/wiki/Nelvana_Limited which specifies its rel="canonical" as: http://starwars.wikia.com/wiki/Nelvana. Above two URLs have similar content except first URL contains a message near heading.


How to implement canonical tag in word press?

We use WordPress for DPFOC and client’s blog; let’s see how to use canonical tag in WordPress. 
To implement canonical tag in WordPress and other popular CMS like Drupal, Magento E-Commerce etc, you may need plugins. You can find plugins here http://yoast.com/canonical-url-links/.

In WordPress, you can use the following plugin to implement canonical tag http://yoast.com/wordpress/canonical/ . Once you have installed this plugin via WordPress admin control panel, you have to activate plugin as shown in figure below and you are done; this will automatically add canonical tag accordingly. For support information of this plugin you can visit WordPress forum http://wordpress.org/tags/canonical.


Now suppose somebody tagged your blog’s URL on social media sites like twitter, facebook. By following that link on twitter, user will visit your post but sometimes social media site adds more parameter to the URL (it could make it dynamic). As you have already used canonical tag so Google will find the canonical and in this way you will not suffer from duplicate content issue.


Difference between 301 redirect and canonical tag
The Canonical URL tag attribute is similar in many ways to a 301 redirect from an SEO perspective. There are some differences, though:
1         A 301 redirect re-points all traffic (bots and human visitors); the Canonical URL tag is just for engines, meaning you can still separately track visitors to the unique URL versions.

2         A  Canonical tag can serve as a great quick fix for redirect, where we are not able to use 301 redirect. To use 301 redirect in Linux Web Servers, we should place 301 redirect codes in “.htaccess” file. In case of Windows (IIS) Server, “web.config” file is used for placing 301 redirects. For more information on placing 301 redirects in “web.config” file, go to the research doc named “ASP. NET Redirects” .

3         When moving mass URLs - If canonical used, then search engines have to crawl and index all old pages first to find canonical on them and then they will move to new URL. This will increase load on server. If, 301 redirect is used, search engines would automatically be redirected from old page to new page which eliminates the need of indexing old page and hence, decreases load on server.


FAQ (Published by Google)

1         Can I use a relative path to specify the canonical, such as <link rel="canonical" href="product.php?item=swedish-fish" />?
Yes, relative paths are recognized as expected with the <link> tag. Also, if you include a <base> link in your document, relative paths will resolve according to the base URL.

2         Is it okay if the canonical is not an exact duplicate of the content?
We allow slight differences, e.g., in the sort order of a table of products. We also recognize that we may crawl the canonical and the duplicate pages at different points in time, so we may occasionally see different versions of your content. All of that is okay with us.

3         What if the rel="canonical" returns a 404?
We'll continue to index your content and use a heuristic to find a canonical, but we recommend that you specify existent URLs as canonicals.

4         What if the rel="canonical" hasn't yet been indexed?
Like all public content on the web, we strive to discover and crawl a designated canonical URL quickly. As soon as we index it, we'll immediately reconsider the rel="canonical" hint.

5         Can rel="canonical" be a redirect?
Yes, you can specify a URL that redirects as a canonical URL. Google will then process the redirect as usual and try to index it.


Canonical tag in SEO process

Canonical tag is very important in terms of SEO as it help in removing (identifying) duplicate content from Google index. SEO executive should implement canonical tag on following occasions:
      If client have blog/forum, then use proper plugin to implement canonical tag.
      Should be used if there is same/similar content on client’s website.

SEO executive can recommend the use of canonical tag at the time of on-page recommendation. Alternatively, he/she can consult technical SEO executive to implement the same.

Using rel=”next” and rel=”prev” ( Much like Canonical )

If you are going to target a website that has paginated structure like a directory website, you should use pagination tags. Much like rel=”canonical” acts a strong hint for duplicate content, you can now also use the HTML link elements rel=”next” and rel=”prev” to indicate the relationship between component URLs in a paginated series.

Refer to:


Conclusion
By using the canonical tag, SEO executive can ensure that search engines are seeing the original page (the parent page) and not numerous, identical, or almost identical pages – which could be possibly a sign of spam or take up valuable space in search results. It is the biggest change to SEO best practices since the emergence of Sitemaps. However webmaster must use canonical tag wherever 301 redirect is not possible.

SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.
Many have gone so far as to ask whether SEO as a profession is dead: for one interesting perspective, see my recent Forbes interview with Sam Roberts of VUDU Marketing. My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead.
At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive. The potential to make a real ROI impact with your company's online marketing initiative is greater than ever. But defaulting to so-called "gray hat" tactics no longer works. Instead, SEO professionals need to step up and embrace a more robust vision of our area of expertise.
You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. In a sense, the infinite digital game of chess that is SEO will continue, but the rules of the game have become more complex.
Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.

Everything You Learned in 2013 is Still Relevant, Just Amplified

When you look closely at the targets of the 2013 updates (ie, websites that cheat their way to the top of the rankings or provide no value to visitors), I anticipate seeing these carried forward throughout 2014. We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality and content quality.
Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. High quality content investments will remain critical.
A solid SEO performance in 2014 is going to be built on a foundation of really understanding what happened in 2013, and what these changes mean both strategically and tactically for SEO. SEO really has changed in critical ways.

Content Marketing is Bigger than Ever

Content marketing will move from buzzword to mature marketing movement in 2014. From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support.
Think of all the advantages of a good content strategy:
  • Regular, helpful content targeted at your audience.
  • Social signals from regular sharing and engagement.
  • Freshness or signs that your site is alive and growing.
  • Increasing authority connected to your body of work.
Sound familiar? It's the very approach to SEO that all of Google's recent updates have been designed to shape.
What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy. Companies with existing content strategies will need to assess the role of mobile, specifically.
If you've just begun to move in the direction of content marketing, it's time to really commit and diversify. If you haven't started yet, it's time to take the plunge.

Social Media Plays an Increasingly Visible Role

Social media has been a major player in the digital marketing landscape for the last few years. First we saw the rise of mega platforms like Facebook and Twitter. In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through.
Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. Companies and SEO professionals will need to be asking the following questions in the year ahead:
  • Are we taking our social media seriously? Are we employing the pillars of strong profiles, good content, reciprocity, and engagement?
  • Is easy social sharing enabled for all of our content?
  • Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks?
  • Are we active on the social networks that matter in our industry?
  • Are we active on the social networks that matter to our customers?
  • Are we active on the social networks that matter to the search engines? (See below for more thoughts on making that strategic investment).
  • Does our social media marketing strategy stimulate the level of social signals required to achieve our goals?
Google's updates are likely to increasingly rely on social signals as active human curation of good content.

Invest in Google+

In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google+ presence.
Moz's most recent study of ranking factors confirms that Google+ is playing an increasingly significant role in a solid SEO ranking. The immediate areas to focus on include:
  • Establishing Google Authorship of your content, and tying it to your Google+ account. Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank.
  • Those +1's add up. It isn't clear exactly how much Google +1's directly contribute, but it's fair to say that it's a major factor in the "social signals" component of Google's algorithm. I expect this to increase in the year ahead.

Hummingbird Was Just the Tip of the Mobile Iceberg

2014 will be the year of mobile SEO. Hummingbird was just the very small visible tip of a very large iceberg as Google struggles to respond to the rapidly shifting landscape where half of all Americans own smartphones and at least one-third own tablets. Those statistics will probably shift upward, maybe dramatically, after the 2013 holiday season.
As a result, your site's mobile performance matters to your SEO rankings. Properties that you're trying to rank need to be designed first for mobile and then scaled up for the big screen. If you don't have a mobile-optimized website, this needs to be your top priority in terms of SEO and design investments for 2014.
Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. But it also has direct implications (which we're still learning about) for broader SEO. This is one area that you should pay close attention to, from how you structure your content to what content you choose to put out.

The Long Versus Short Debate

Which is better, long content or short content? The answer depends on who is creating the content, who is reading it, what it's about, in what context it's being consumed, and how you define "better."
For the purposes of this argument, which form of content will help you best prepare to rank well in 2014? Frustratingly for some, the answer is more "both/and" than "or."
Vocus recently cited a study that showed that the top 10 results for a specific keyword search tended to be more than 2,000 words in length. The validity of that study has been debated, but it's probably fair to say that length is a proxy for depth of expertise and value delivered to the reader.
Google values both expertise and value. As a result, we've seen a trend where the "minimum desirable length" for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words.
Yet we're also confronted with the reality of the mobile device: if I'm reading about something I'm only moderately interested in, there's a high probability that I won't want to scroll through 2,000 words on my iPhone. That leaves content marketers faced with the challenge of producing mobile-friendly content, which tends to be (in a sweeping generality) much, much shorter.
Proposed solutions have run the gamut from content mixes to site architectures that allow you to point readers to specific versions of content based on their devices. This is great for the user experience, but where it all comes out on the SEO algorithm front remains to be seen. For now, I'll just acknowledge that it's an area of concern that will continue to evolve and that it's something you should keep your eye on.

Advertising and PPC has a Shifted Relationship with SEO

Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research purposes has been restricted. However, there's a loophole. Keyword data is still available for advertisers using PPC on Google's platform.
More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted. It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead.

Guest Blogging Remains One of the Most Effective Tactics, With a Caveat

Guest blogging has exploded in the past year, and it's going to remain one of the most effective means of building quality inbound links, traffic, and branding exposure in 2014. However, it's absolutely critical that you're creating high quality content, and using extremely stringent criteria when selecting your target sites.
In other words, you need to apply the same high ethos approach to guest blogging that you do to the rest of your SEO efforts. If you dip a toe into spammy waters where guest blogging is essentially scattershot article marketing with a 2014 update, you're likely to be penalized in a future Penguin update.

Conclusion

This has been a year of significant change in the SEO industry. Even contemplating strategies for 2014 can feel staggering.
The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Staying the course on solid white hat tactics and paying attention to a few priority areas that are shifting rapidly should give you the insights needed to improve your organic search visibility in 2014 and beyond.

What trends do you anticipate seeing from Google in the year ahead? How are you preparing?

Tuesday, 15 April 2014

Google Panda Refresh Or Softer Panda Update?

Let me start off by saying that I normally would wait another 24 hours before posting this because the chatter is so new, but I will be offline tomorrow and the day after and I am going with what I see now.

It seems, based on the very very early chatter that a Panda refresh started late last night or this morning. Some are asking if it is that version two of the softer Panda update that Google's Matt Cutts promised.

The ongoing WebmasterWorld thread has posts from late yesterday and early this morning with questions about changes at Google that seem to relate to sites impacted by the Panda algorithm.

One webmaster said:
Ok, I see a bad sign of another silent update. Lowest traffic in the last 5 years. It looks like a Panda reiteration.

Another webmaster said this is the opposite of the "softer" update that they were expected:
My figures and search results seems very similar to the pre-soft-Panda...

A senior member agreed:
I can confim your observation. Lowest traffic ever. All our main keys are gone, replace by brands that do not have anything in common with the search string. For sure this is a Panda. I think they took an old one and let it go through the index.


Google keeps going their way to destroy all ecom except amazon/ebay. There is no sign of "Leveing" or even Panda being softer.


So the questions we have now:
(1) Is Google pushing out an update?
(2) If so, was it just a typical monthly Panda refresh?
(3) Or was it the softer Panda update that seems harder for many?

Forum discussion at WebmasterWorld.

Update: Google said on the record that there was no update..

P.S. Original post will be found here.

Friday, 11 April 2014

What's your process for shooting videos?

This week's question: "Someday could you do video on process of shooting videos? As SMB owner, seems like your workflow would be great model to follow."


Wednesday, 2 April 2014

Unnatural links from your site

Got a message from Google in Google webmaster tools that your site have some unnatural links going out and passing PR.. See what Matt Cutts and Sandy talks about this issue in the below video from Google webmaster tools official Youtube Channel.



When will Google Stop Changing Things and Its search Results?

The answer for the above question is "Never". See what Mat Cutts replied to the same question.

The Ultimate Guide to Linkbuilding in a Post-MyBlogGuest/Hummingbird/Panda World



Finally. The ultimate guide to end all ultimate link-building guides.

Do you want to learn how to build relevant and high-quality links to your website, boost your search rankings, and drive more traffic than you could ever possibly know what to do with?
Brought to you by the team at Search Engine Journal, here are 4 of the best link-building tactics that will bring RESULTS.

#4: Blog Comment Spam

Is it a legitimate link-building strategy to spam blogs with non sequitur, barely coherent comments?
Judging by the 303 comments currently in SEJ’s spam folder, and the time spent daily by our team on manually reviewing comments in what’s known fondly as “Comment Purgatory”…apparently, YES. YES IT DOES.
Because here’s the thing: if people are spending so much time creating comment spam (or else spending so much time on creating bots to do it for them) then this exercise must be worthwhile… right?
Here’s a recent sampling of provocative, insightful comments.
pix Screen Shot 2014 03 26 at 5 01 02 PM The Ultimate Guide to Linkbuilding in a Post MyBlogGuest/Hummingbird/Panda World

pix Screen Shot 2014 03 26 at 4 57 57 PM The Ultimate Guide to Linkbuilding in a Post MyBlogGuest/Hummingbird/Panda World
pix Screen Shot 2014 03 26 at 4 57 24 PM The Ultimate Guide to Linkbuilding in a Post MyBlogGuest/Hummingbird/Panda World

#3: Keyword Links: The More the Better

badboy The Ultimate Guide to Linkbuilding in a Post MyBlogGuest/Hummingbird/Panda World
Keyword links, whether internal or offsite, are valuable because they help your website’s search rankings. For example, let’s say you wanted to rank for the keyword phrase “best internet marketing blog in the world“. Try to get as many as possible “best internet marketing blog in the world” links, using the methods outlined here, and you’ll dominate your competitors for ”best internet marketing blog in the world” in no time.

#2: Submit Guest Posts Using Fake Profiles

  • You can test the sleuthing capabilities of SEJ’s Major Crimes division, whose team members have been putting together guest author dossiers that would make the NSA cry happy proud tears.

    danielle3 637x383 The Ultimate Guide to Linkbuilding in a Post MyBlogGuest/Hummingbird/Panda World
    Agent Danielle Antosz, otherwise known as SEJ’s copyeditor
  • Sans accountability, you can slip into posts some juicy links to clients, friends or even yourself (that’s to your real self, not your fake self… unless your fake self has real clients, then links to fake self are OK).
  • You’re writing skills is have terrible and you don’t want to embarrassed yourself.

#1: Offer $$$ to Guest Authors for Links

This is the One Linkbuilding Strategy to Rule Them All.  How it works: simply contact authors and offer money for including your links in the author’s next post.
And if an author rats you out, fall back to tactics #2-4.
Lastly, in case it wasn’t clear:
aprilfools The Ultimate Guide to Linkbuilding in a Post MyBlogGuest/Hummingbird/Panda World

P.S. If you want serious advice on what to do about link-building in today’s world, see Eric Enge’s terrific and succinct post “Is Link Building Dead?


Image credit: Quickmeme.com, shutterstock.com

Original Post found at:

Tuesday, 1 April 2014

How does Google evaluate algorithmic changes?

Today's webmaster video is about how Google evaluates algorithmic changes.

Matt answering a question "What are some of the metrics that Google uses to evaluate whether one iteration of the ranking algorithm is delivering better quality results to users than another?"



There's more about evaluation of our search results on the Official Google Blog:
http://googleblog.blogspot.com/2008/09/search-evaluation-at-google.html and on the Inside Search site:
http://www.google.com/insidesearch/howsearchworks/algorithms.html.