Here are 10 ways to help businesses make the most out of their digital marketing and social media strategy.In the world of the internet, there is no mantra for success. Some people just bump into success, while others try all their lives with what they think are the best of ideas and do not get what they’re looking for. A lot of this also depends on how they define the “success” of their digital marketing and social media presence. For some, mere engagement is a success story. For the others, it is a complete waste off time and money if their social platforms do not fetch them direct leads, conversions, or even revenue!
Having said that, there do exist some tried and tested ways which, if followed religiously, are sure to pay dividends and make your business the social media star. This applies to all the digital platforms like Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and all the other websites which has a good presence of your target group.
Think and CreateThink different. Thinking on the same lines as a million other companies is not going to help your cause one bit. You have to strive, at all times, to be different and not have a “me too” presence everywhere. You have to think of something that immediately attract people and drive participation and engagement. Remember what Mr. Shiv Khera quoted: “Winners don’t do different things, they do thing differently.”
Once you have your mind clear and filled with fresh ideas, you are ready to move to the next step. Create a goal first. Create a plan after that. Creating a goal will help you work actively towards it, and keep you on track.
Allocate and CentralizeAs with almost everything that’s fruitful, social media marketing needs investment. That includes investment of time and effort. Allocate a budget for everything. Allocate personnel for it. Then hire a good digital media agency that understands your needs well. Remember, you should not think of the money spent on social activities as money dumped in the bin. It is an investment for the present and future of the company that will pay for itself many times over in terms of engagement, goodwill, and sales. You also need to centralize all your marketing strategies. The thin line between digital marketing and conventional marketing is fast blurring, and is expected to disappear very soon. You need to consolidate both the efforts and make the two marketing strategies go hand in hand, and aid each other, rather than competing against one another and resulting in cannibalism.
Give and BuildSocial media acts differently. Here, you need to give more than you take. You need to build relationships, build a reputation and then maintain it constantly in order to increase engagement. Your customers are not fools, they’re your most valuable assets. They understand each and every move of yours, and they’ll only buy from you again and again or maintain their loyalty on social media pages when they discover integrity in your brand. If you’re creating a social presence to just “sell” there as well and create another sales channels, don’t. You’ll do your brand more harm then good. Social media is all about sharing, not selling.
Monitor and RediscoverYou need to constantly monitor your progress in order to know where you’re going. This goes a long way in determining whether you’re on the right path or not. Your strategies should be very dynamic and flexible. There is no room for idealism on the internet, and you must be ready to change the strategy whenever it’s not working. Based on the monitoring, find out what’s working and what’s not.
Measure and RepeatMeasure the return on investment (ROI) from time to time and, as mentioned earlier, stay flexible. You may have to change the plan when the current one is not working. Whenever you sense that a process is fruitful, repeat it again and again. It’s all bout perseverance.
Above all, be patient. Good things take time. Even in this fast and connected world, success takes time to be achieved. Remember the golden words of the great Warren Buffett himself, “No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.” Keep working and always have faith in your strategy, your team, your investment. One day, for sure, it will pay its dividends.