Monday, 15 February 2016

Top 6 Reasons why Should You do Website SEO

Search Engine Optimization (SEO) is very useful for those who would like to enhance the position of their website and provide it a better ranking on search engine results.

Being a web designer or webmaster, you might spend hours learning about SEO techniques and trying to figure out a perfect formula to make your website rank high on search engines.  But, did you ever thought of what visitors want and what should be their experience. It’s time to know what audience wants and how to grab their attention.

The whole idea behind driving huge traffic to your website is to increase conversion rates. However, there are still some website owners who do not care much about their visitors. They have millions of ads on their site and their only target is to sell more ad space. These tactics have become old and they no longer seem to work.

As per my experience, search engines have changed a lot in the recent years and made it very clear that user experience should be the top priority of websites. Remember that if your website is not attracting right traffic, then all your hard work is going out of the window and you will eventually see negative results. The key goal of SEO is to enable right audience find your business online. Below are some of the reasons why should you do website SEO.

SEO makes your website easy to access

SEO help users to access your website easily by displaying it on top results of search engine rankings. Moreover, SEO makes your new and existing customers to reach your business without much effort. You can be on the top of search engine results with strong link building. This is what exactly SEO does for your business and this is what business owners need.

SEO is affordable

SEO is one of the cheap and best ways to optimize your website for search engines. If you have enough time, you will find plenty of resources and tutorials on the net that help you do it on your own. SEO is practically free. All you need to do is devote some time and put all your efforts in gaining SEO knowledge.

SEO maintains the visibility of your website

SEO is something that ensures your website ranks high on search engines constantly. By incorporating SEO strategies, you are maintaining the visibility of your website and improving your interaction with target audience. You will live in the mind of potential customers and you need not to worry, even if they don’t buy anything from you.

SEO improves local reach of your website

Having potential local customers is one of the first requirements of any business. If your website is reaching potential customers, then you have almost achieved success. If your website is not optimized for local search results, then your important customers’ i.e. local customers may not be able to find you. Hence, targeting local audience is very important and it is possible only through local SEO.

SEO is the future of online marketing

If you want to make good presence on the internet, SEO is the future of your business. With millions of people accessing internet these days, it is must to have a website that reach potential customers. Millions of people are searching for information through their smartphones, tablets, laptops and desktops every hour. Of these, 95% of the visitors start their search with search engines. Google and other search engines have only one job i.e. providing the searchers with the best possible query. According to statistics, 83% of the visitors choose business on first page. I hope that this made you understand why SEO is something, which business owners should not stop thinking of.

SEO provides better return on investment (ROI)

Good SEO drive specific traffic to your website and this is one of the good things that SEO does really well. It creates more conversions, and puts more and more money into your pocket. If you do SEO the right way, you can double and triple your profits.

If your website lacks SEO, then you need to take necessary action to improve it. Changing some of the elements of your website can help you reap significant benefits and begin attracting more and more visitors. In my coming blogs, I will provide some of the best ways to enhance the visibility of your website and drive huge traffic to your website.

Thursday, 4 February 2016

Website designing - The crux behind any website

Web design incorporates a wide range of abilities and controls in the creation and upkeep of websites. The distinctive regions of web design incorporate web realistic design; interface design; composing, including institutionalized code and restrictive programming; client experience design; and site improvement. All these website components joined together frame websites. Frequently, the importance of "design" is seen exclusively as a visual angle. Once in a while the specialized side of website design is underlined in the meaning of design.. At the point when conversing with individuals with poor specialized information, rather than talking about specialized subtle elements, we focus on functionalities, e. g. what exactly degree it is conceivable to upgrade a website through substance administration framework and which elements are unmistakable to clients.

In established terms, design depicts the visual appearance of a website. Every one of these components are consolidated with the basic standards of design so as to make a magnificent result that meets the objectives set for the website. Effortlessness in website design doesn't as a matter of course compare with a moderate design stylish. Simple locales simply expel every single superfluous component from the design, substance, and code. While moderate locales by and large fit these criteria, there are a lot of destinations that wouldn't, by any stretch of the creative ability, be viewed as "moderate" that still fit the meaning of simple. 

Client comprehension of the substance of a website regularly relies on upon client comprehension of how the website functions. This is a piece of the client experience design. Client experience is identified with design, clear directions and naming on a website. How well a client sees how they can communicate on a site might likewise rely on upon the intelligent design of the site. On the off chance that a client sees the helpfulness of the website, they will probably keep utilizing it. Clients who are gifted and knowledgeable with website use might locate a more interesting, yet less natural or less easy to use website interface helpful in any case. Be that as it may, clients with less experience are more averse to see the points of interest or helpfulness of a less instinctive website interface. This drives the pattern for a more widespread client experience and straightforward entry to suit whatever number clients as could be expected under the circumstances paying little respect to client aptitude. A significant part of the client experience design and intuitive design are considered in the client interface design.

Progressed intelligent capacities might require modules if not propelled coding dialect aptitudes. Picking regardless of whether to utilize intelligence that requires modules is a basic choice in client experience design. In the event that the module doesn't come pre-introduced with most programs, there's a danger that the client will have neither the skill nor the tolerance to introduce a module just to get to the substance. In the event that the capacity requires propelled coding dialect aptitudes, it might be too exorbitant in either time or cash to code contrasted with the measure of improvement the capacity will add to the client experience. There's likewise a danger that best in class intelligence might be contrary with more seasoned programs or equipment designs. Distributed a capacity that doesn't work dependably is conceivably more awful for the client experience than making no endeavour. It relies on upon the intended interest group on the off chance that it's prone to be required or worth any dangers.

Wednesday, 3 February 2016

42 mobile landing page optimization tips

We’ve all heard the phrase “you only have one chance to make a first impression”, this is even more true when it comes to mobile landing pages. At the most basic level a landing page is the first interaction a customer will have with your website.

Getting that first impression right is critical. Earlier this year we published the post, responsive design is not a mobile optimization strategy focusing on the importance of creating dedicated mobile landing pages for your mobile traffic and not using responsive design to convert visitors into customers.

Responsive Design

Mobile Statistics:

1. Smartphone mobile commerce revenues amounted to 14.8 billion U.S. dollars this year. (Statista)
2. By 2016, mobile local search is expected to make $3.2 billion in revenue compared to desktop’s $10.2 billion. (Kelsey report)
3. 50 percent of smartphone users have made a purchase via their phone (Prosper Mobile Insights).
4. 73 percent of smartphone users say they used the mobile web to make a purchase instead of using an app (

Below are 42 mobile landing page optimization tips that will set you on your way to convert more mobile visitors into paying customers divided to:

The Basics
AB Testing

The Strategy

1. Know where to start – Creating an entire mobile web site is expensive and tales a lot of time. The best way to get started is by tracking analytics and understanding the pain points and drops in conversion you currently have. Once you’ve understood those, you’ll know where to start. The most important elements you want to track for mobile conversions are volume of traffic, demographics and buying patterns.

2. Understand your customer’s goals – Make sure you understand how your goals differ with mobile and desktop users. Do you want them to have the exact same experience? We use web differently than mobile, the experience is different and sometimes we use two or three devices at the same time for completely different reasons. Figure out what your visitors are doing on your mobile site, understand what they’re trying to achieve and create a user journey that helps them get there faster and quicker.

3. Define Your Goals – Once you’ve defined and understood your visitor’s goals, define your landing page goal and design an experience with that goal in mind. Remove side information, multiple call to actions buttons and other gimmicks. Focus on the most important elements of your landing page and how they help visitors complete your goal.

4. Change their life – There are thousands of companies doing the same. People spend very little time on mobile sites and need to understand your value proposition in a matter of seconds. Remember to focus on the customer and their benefit. Less: “We are the best in the world” more: “This will change your life”.

5. Define the desired action – know the one desired action you want visitors to take on your mobile landing page and lay out a clear call to action that stands out and logically moves visitors to the next step.

6. Say it at the top – A visitor should be able to identify what’s in it for them quickly without needing to read complicated texts and stories. Make sure to have your value proposition at the top of the page. Your headline and call to action should be above the fold (what visitors see when the land on the page) and give your visitor the information they need quickly.

7. Be clear about the outcome – it’s important that visitors clearly understand what they will receive if they provide information and how you will use that information once it is collected.

The Basics

8. Forget about scrolling – Create pages that fit within the boundaries of a mobile screen that eliminate the need to scroll. This should apply to both landscape and portrait modes.

9. Design for landscape and portrait – most people think of the portrait view when designing mobile landing pages, but depending on how your visitor orients their phone they may also be seeing your mobile site in landscape mode.  Make sure your mobile landing page scales for both.

10. Use Localization – GPS-enabled devices allow for specific, localized content that can reduce friction and increase conversions. In your registration forms you can detect your visitor’s state and city by the zip code they insert. Make the “zip code” your first address field to leverage on this option.

11. Remove external links – By removing the external links to other parts of the site you can control the visitor’s journey and focus them on your call to action. Remember, new tabs open immediately in mobile and navigate the visitor away from your target. Make it a quick and easy journey for your users without luring them to other places.

 12. Clean out the clutter – Focus on what’s important, keep the page as clean as possible, minimize friction and keep buttons as far away from each other as possible. The less clutter, text and colors, the more visitors will complete the funnel.

13. Maintain consistent flow and design –Don’t surprise your visitors or try to fool them, use the same messaging and design on your mobile landing page as they saw in the ad. Be consistent with the messaging, this will assist with converting visitors once they’re on your page and improve your ad’s quality score.

14. Don’t make people pinch and zoom – The focus point of a landing page is determined by you. The way you design your landing page will determine what visitors do on your site. By making them pinch, they, not you, choose where to focus on the site.

15. Click to call – Many of mobile searches are aimed at immediate contact. By using direct “click to call” buttons instead of a copy-pasted number you allow for quick conversions and an easier path your visitor. Make sure to set up your phone tracking to track incoming calls before starting out.

16. Adjust the Keyboard – make sure you use the proper keyboard for each form field. When a visitors needs to insert a number or an email, they should be able to do so quickly without changing their keyboard output.

17. Keep your forms minimal – Registration forms are frustrating on all devices, when it comes to mobile, even more so.  Avoid open text fields when possible, as writing on mobile can be exhausting. Make sure your form is large and clear, using the full extent of the screen, and keep fields as well as the submit button large enough for clicking with a thumb (missing the right field because its too small can be a drag).

18. Simplify search – make it easy on your visitor to find what they need quickly. Have the search element in a key position to ensure people find what they want fast. (Remember it’s not the most important feature so don’t let overtake other elements).

19. Carry your visitor’s identity – The vast majority of smartphone conversions come from either a direct link or email marketing. Use emails to carry the identity of your users into your mobile platform.

20. Allow to “shop later” – Sometimes we just don’t have the time or energy to complete our registration or purchase process. Make it easy on users to complete their journey on other devices and convert later. Offer a simple way to complete the funnel on another device via email or save-to-cart functionality.

21. QA, QA, and QA – Just because you tested the mobile site on your mobile phone doesn’t mean it works on everyone else’s. Before starting out check Google Analytics to discover the most common mobile screens your visitors use. Make sure to check your landing page on multiple devices and track it over time.

22. Ask for less – to minimize friction and increase conversion, ask for less from your visitors. Get the most important information you need to start a process and get additional information later. Screens are small, time is short and people won’t stay there if your funnel is hard work.

23.Keep copy to a minimum – Most visitors will not want to read through several paragraphs of text.  Surface the most important information on your landing page and quickly move visitors to the next step in your conversion funnel.

24. Emphasis your call to action – The call to action is the first thing a visitor should see on your landing page. Provide a quick way for people to follow your call to action and make it easy to complete the funnel. Make your call to action button visible and easy to click on with a touch screen.

Check out the example below by Naked Wines:
A lot of text
The call to action button is cut

25. Optimize your forms – To make it as simple as possible for visitors to complete your forms, test breaking them into multiple, simple steps.

26. Keep titles short – Keep your title no longer than 3-4 words to maintain a one-line headline and not more.

27. Build for limited data – Mobile data connections can be slower than home broadband connections. Users can run out of patience waiting for your mobile site to load. Make sure to keep it relevant for mobile users and light.

28. Stay away from flash –it may look nice on web (and doesn’t convert), but it won’t on mobile. HTML5, GIFs and JPEGs highly recommended.

29. Take location into account – We use our smartphones while watching TV, driving, shopping and other various locations. Make it easy on the eyes & use icons for faster navigation (include short explanatory text).

30. Embrace social behavior – Social login have high conversion rates and are a great way to encourage visitors to interact socially with your product.

31. Offer exclusivity – The majority of people prefer to checkout on desktop screens. To increase conversions try offering mobile exclusive sales to reduce friction and increase sales.

32. Design for action – Design all clickable elements as buttons (not just text links), make them big enough and add white space around them to emphasis them.

33. Less is more– Use as less text as possible and eliminate all unnecessary design elements – leave only functional elements.

34. Personalize your message – smartphones offer a lot of important information on visitors. Incorporate features that are available on mobile like GPS and location-based information for the users, for example: Shipping to Washington!

35. Take font into account – make texts more readable. Use larger font, bigger line-spacing and letter-spacing to allow for easy reading and skimming.

36. Optimize for SEO without damaging conversions – Avoid using a lot of text on your mobile landing page and introducing clutter by using an expandable-div. This will make pages shorter, and visitors will be able to click on what interests them.

AB Testing on Mobile

37. Test KPI’s – Before setting out to start testing, establish your business goals and translate them into digital KPIs (e.g – signups, purchases, downloads). Once you’ve determined your KPI’s make sure your tracking is set up correctly.

38. Reach significance – while running tests make sure you run them until you reach statistical significance, Google Experiments will tell you when you’ve reached it or you can use this A/B test calculator.  Reaching significance will ensure you learn as much as possible from your tests and know they’re correct.

39. Exclude irregular days – conduct your tests in an environment that will give you the most authentic results. Avoid testing during holidays, events or paycheck days.

40. Be systematic – To achieve clear results and understand the meaning of the test results, make sure to run one test a time or, if you have sufficient traffic run simultaneous tests with different test groups.

41. Test Strategies, not elements – After you’ve taken care of all the technological issues and elements that can increase conversion, be sure to start testing strategies to better understand your users. Testing button colors or titles will only get you to a certain point. In order to gain larger wins and learn more from your tests, you need to start testing emotional strategies.

42. Use a checklist – with so many things to remember prior to launching your campaign it is best to use a checklist to make sure no important steps have been missed.  A checklist also ensures that you and your team are following a consistent process for each new campaign.

Wrapping up

Responsive design is not a mobile optimization strategy. To get more out of your mobile visitors, creating dedicated landing pages and different user journeys for them is key for success.

Do you have any mobile landing optimization tips of your own? I’d love to hear your comments!