Thursday, 27 September 2012

New Google Panda (3.92) Update Rolling Out

Google Panda - a word which most of SEO’s are afraid about. It's always good to know that "Panda and penguin updates are making the web better". Most of the websites will effect by these algorithm changes due to low quality content as well as spamy back links.

Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, through we’re wondering if it’s time to declare Panda 4.0 upon us.

Here’s the official news from Google:

Panda refresh is rolling out—expect some flux over the next few days. Less than 0.7% of queries noticeably affected:
As per the above tweet only 0.7% of the Google search results will be effected. We (SEO's & website owners) might not worry more about this query if you have good quality content on your website. Google has made 20 panda updates till now by targeting poor content.

Panda Update History

We’ve had a string of updates since then, as follows, along with the percentage of queries Google said would be impacted:
  1. Panda Update 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 2.1, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 2.2, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 2.3, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 2.4, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 2.5, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 3.1, Nov. 18, 2011:  (less than 1% of queries; announced)
  10. Panda Update 3.2, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 3.3, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 3.4, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 3.5, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 3.6, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 3.7, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 3.8, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 3.9, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 3.91, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 3.92, Sept. 18, 2012: (less than 0.7% of queries; announced)

Tuesday, 25 September 2012

Six Major SEO Mistakes To Watch Out For.

1. Targeting keywords based on search volume.

When choosing which keywords to incorporate into your content and online marketing, it’s important to remember that search volume alone isn’t the most important thing. You want to target keywords that: Accurately reflect the content on each page
Takes the intent of your visitors into account. When someone searches for “apple” are they looking for information about the fruit or do they want to buy an iPod? If you own an apple orchard “apple” makes sense, and has an immense search volume, but “apple picking” would probably be a better choice and send more targeted traffic to your site.

2. Choosing quantity over quality in link building.

With the Google Penguin update that went live in April, the need for a clean and natural link profile has become more important than ever. Yes, links are the bread and butter of SEO but having more links doesn’t mean anything if they aren’t good quality.

Stay away from unrelated sites, link exchanges, bad neighborhoods and other low-quality link sources (no matter how tempting or easy it is to get a link there) and focus on building quality links from relevant sources. 20 great links is much more valuable in the long run than 100 spammy links that could get your site in trouble.

3. Only creating promotional content.

The majority of your content marketing efforts should be focused on creating educational content that is designed to teach and inform your target audience. You want to become a valuable resource for your customers, and educational content is what helps build your reputation as an industry expert.

While promotional content is fine every once and a while, I always recommend you keep promotional content to about 10% of your overall content marketing efforts.

4. Trying to “beat” the algorithm.

There is no secret formula to SEO success. There is no set number of links, keywords or webpages that is going to magically improve your website’s SERP ranking overnight—so stop looking for a way to beat the algorithm! Sites that try to beat the system are usually the ones that end up getting whacked with a penalty.

In my experience, as long as you focus on creating the best possible user experience, building your brand long-term and stick to your white hat SEO campaign, you’ll be much more successful in the long run than any site that’s trying to stay one step ahead of the algorithm. You’ll sleep at lot better at night too, knowing that any algorithm updates are likely to help your site and not penalize it.

5. Copying everything your online competition is doing.

While a competitive link audit is a great way to see how your site is stacking up the competition, you don’t want to become an SEO copycat. Use your competitive link audit to find new link sources, but don’t think that your link profile has to become a carbon copy of your competitor’s in order for you to succeed. You want to make your website stands out from the pack, which means you have to build links that your competition doesn’t have.

6. Failing to leverage social media networks to their fullest.

The search engines are taking social signals into account when determining where your website falls in the SERPs. This means that every time a piece of your content is shared on Facebook, Twitter, LinkedIn, Google+ and so forth, it becomes more important in the eyes of the search engines. Creating content is only the first step, you have to promote it!

Social networks thrive on fresh content, so make sure you are keeping your profiles up to date with new content on a consistent basis. Social media marketing is a great way to connect with your audience, build links and drive traffic to your website.

These are only a few of the SEO mistakes I see site owners make time and time again. Remember, the search engines can’t determine what you intended to do, they can only measure what you’ve done! Make sure you aren’t making any of these mistakes with your SEO.

Some Basic Things to Know for a Effective SEO Strategy

Search engine optimization is a critical component of almost any online marketing endeavor. However, SEO is a complicated and time-consuming task. For this reason, it is usually cost-effective for companies to outsource their SEO needs to professionals. However, the methods that are used to ensure a site has high visibility in search engines are constantly changing, and therefore, it is important for individuals to gather a few important pieces of information before hiring a SEO company. More specifically, there are ten important factors to consider before deciding on an SEO company.

* Determine the level experience the firm possesses. Given the critical importance of search engine optimization, it is vital to make sure that the company hired to design and perform the SEO campaign is highly experienced in this field of work. For this reason, individuals should always ask questions about how long the company has provided services.

* A majority of the time used during a SEO campaign will used for link building. Link building is a critical element in a successful SEO campaign. Search engines consider the number of websites linking to a particular page as an important factor during the ranking process. As a result, it is important for a SEO provider to safely and effectively build back links to help increase a client's ranking in search results.

* Often, SEO companies outsource a fair amount of the manual work for campaigns. Therefore, it is important to determine how a potential company addresses outsourcing. While this is a common practice in the industry, it is also important to ensure that they are only contracting the work out to experienced SEO providers.

* Search engine optimization is a constantly changing and evolving industry. Search engines are constantly adjusting the algorithms used to rank sites. A perfect example of this is the notorious Panda updates that Google has implemented during the past year. These changes have caused a dramatic change in the rankings for many websites, and Google has made no public announcements concerning the metrics that were used in the algorithm changes. As a result, it is important to select an SEO firm that is able to conduct research and tests to determine which strategies are most effective in the current environment.

* While most webmasters are interested in off-site SEO, the optimization done to the site itself is still important. An effective SEO provider will conduct a full evaluation of the on-site optimization for a client's website. This analysis will allow the provider to determine if there are any errors with the website that may cause it to fail to achieve stable rankings in search engines.

* Search engine optimization is a lengthy process. Therefore, it is important to know the time-frame that the company is working under to finish or maintain the process. There are many providers who simply offer a service for a one time fee. However, there are many services that charge a monthly fee for ongoing SEO services. Before hiring a SEO professional, it is important to determine how long of a time-frame the company is working under, and the economic viability of the service offered.

* Determine how the agency will address social media promotion. Search engines are increasingly placing an emphasis on social media outlets. As a result, it is important to know how your chosen SEO professional will handle this aspect of the campaign. Poor utilization of social media can prolong the time it takes for a website to achieve a significant presence in search engines.

* Closely read any guarantees that the service provider makes. While it is not uncommon for a SEO professional to make guarantees about increasing a website's rankings, it is important for the client to fully understand the details of the guarantee. After all, unless the SEO agency works for a particular search engine, they do not have access to exact information about the ranking process.

* Analyze the cost of the SEO provider, and decide if the benefits will outweigh the costs. For most companies and websites, the costs associated with hiring an SEO services professional will be offset by the benefits of increased search engine exposure. However, it is still important to decide if the company's business model can economically handle the costs of optimization.

* Content is essential to achieving stable rankings in search engines. Most back links require large amounts of unique content. However, unique content is expensive when building back links. Therefore, it is important to determine how the service provider addresses this issue.


Monday, 24 September 2012

Google Announces new Meta tag for News and Events

As we have all known to this thing that Google has stopped giving any importance to the keyword Meta tags way long back. Google just started ignoring the Meta keyword tags two years back just because of that almost all the updated SEO professionals have also stopped using them in their websites. Google started giving more priority to title and Meta description tag of the websites to get them ranked in the SERP.

But last week Google announces a new Meta tag especially for the News and events or the content related to the current events or stories or news to provide them better visibility and fast indexing in the search results, so that the users can get hold of all those current issues related to any niche.

The tag which Google defines for the news and events will gives the much more visibility to such kind of content which contains some useful news and informative and interesting information regarding some current issues or event which happened recently or going to happen in near future. You can use 10 different comma separated keywords in this Meta tag to publicize your website for correct and contextually relevant search queries & keywords.

I have used this tag on some of my websites which is giving me seriously dam good results. I wish it will help you guys as well and will give you some good rankings to your content.
Try this: <meta name=”news_keywords” content=”sports, cricket, T20 Cricket updates, India v/s Pakistan,”>